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MOVEMENT CONCEPT

In late 2020, Kerby Jean-Raymond became the brand’s creative director and brought with him an exciting new direction built on a strong set of Core Values - Movement, Experimentation, and Activism. Under his direction, we sought to create a concept that embodied those core values leaning into the idea movement. Mood boarding, concept facilitation sessions, service ideation, and a portion of the physical design fell under my purview.